Key Objectives (KOs):

• Allow Ashford to fulfil its Structure Plan role as a ‘business investment centre’, capitalising on its strategic location, and supporting the regeneration of the local economy
• To encourage the opportunity for non-car based movement, especially cycling, walking and public transport
• To improve the environment for local residents, shoppers, workers and visitors by managing traffic volumes and demand for parking, particularly in the light of Ashford’s growth
• To help Ashford Borough Council to fulfil its growth role post 2006

Key Measures of Success (KMS):

• Reduced use of private cars: reduced availability of long-stay parking places and/or increased price
• Sufficient provision of convenient short stay car parking for shoppers, visitors and those with disabilities
• A comprehensive parking management and enforcement regime
• Promotion of alternative means of travel
• Improvement in the visual appearance of car parks

Key Performance Indicators (KPIs):

• HT1 Increase in car park visitors
• HT2 Disabled car parking spaces per 100 spaces
• HT3

1.  Penalty Charge Notices (PCNs) issued
2.  %PCNs appealed to National Parking Adjudication Service (NPAS)
3.  % successful appeals to NPAS
4.  % PCNs cancelled

Author & Contact: Ray Wilkinson, Project Engineer - Environmental Services

Passed by Executive: 2001

Review period months/years: Dependent on Ashford's Future studies

Review date: