Adverts with Deemed Consent
Regulations allow for certain advertisements
to be displayed without needing a specific application. This is
"deemed consent" but to take advantage of it's provisions you need
to abide by certain conditions. If you can't fit into one of the
classes you need to submit an application.
Class I: Advertisements by public bodies
We, public utilities and public transport
operators can erect notices and adverts, timetables, warning
notices and bye law signs. There are no height or size
restrictions and a reasonable degree of illumination is
acceptable.
Class 2: Miscellaneous advertisements
This gives consent for three types of small
notices and signs on any premises. In all cases no letters or
symbols on the signs may be over 0.75 metres in height but only
signs for medical services can be illuminated.
- Class 2(A) permits house numbers or names and
signs no bigger than 0.3sqm like 'Shut the Gate', 'Beware of the
Dog' or 'No Parking Please'.
- Class 2(B) permits signs or brass plates
stating company names. Again they must not exceed 0.3sqm but if
there are separate entrances on different road frontages, a 0.3sqm
sign can be displayed on each frontage.
- Class 2(C) permits a signs not exceeding
1.2sqm which name institutions; public houses, hotels, blocks of
flats and clubs. If there is more than one entrance to the
premises on different road frontages, a sign of 1.2sqm can be
displayed on each frontage.
Class 3: Temporary advertisements
Class 3 gives consent for six types of
temporary notices and signs.
- Class 3(A)
permits estate agents boards. For agricultural or commercial
premises the board must not exceed 2sqm or if two boards are joined
together to form a single advertisement, a surface area of 2.3sqm.
For residential property or housing developments, the advertisement
board must not exceed 0.5sqm or total area of 0.6sqm if two boards
are joined together.
No board is allowed to project more than one metre from a
building. In all cases only one board may be displayed
on premises and this must be removed 14 days after
completion of sale or letting.
- Class 3(B) permits advertisements announcing
sales and auctions on land or premises. This would include house
auctions and livestock sales. The board must not exceed 1.2sqm and
be at the place of the sale.
- Class 3(C) permits construction contractors
boards while works are actually taking place. A main contractor can
display a 2sqm board but then every additional contractor or
consultant can only have an extra panel of 0.4sqm. But, if the
development project is known by a particular name, the size of the
main advertisement board may be increased by a further 20 per cent
to enable the name to be displayed. If more than 10 metres away
from a highway, the board can be 3sq m plus a further 0.6sqm for
additional firms. If the board is already being displayed other
names can be displayed on separate boards for up to three months,
provided that they are no larger than 0 5sqm on each road
frontage.
- Class 3(D) permits temporary notices no larger
than 0.6sqm for local charity events. These are adverts for church
bazaars, fetes, a charity road race, amateur sports events but no
commercial events. ·See further information for Temporary
Advertisements on Street Furniture.
- Class 3(E) permits temporary notices no larger
than 1.2sqm advertising some sort of agriculture demonstration on
land for up to six months.
- Class 3(F) permits notices for a circus or
fair. These must not be displayed more than 14 days before opening
and must be removed within seven days after closing. We must be
told 14 days beforehand where the notices will be sited. ·See
further information for Temporary Advertisements on Street
Furniture.
Class 3 adverts must not be illuminated, not
have any letters or symbols over 0.75 metres tall and barring
estate agents boards on taller buildings, be over 4.6 metres high.
Also if the board relates to a sale or event it must not appear 28
days before the event and must be removed within 14 days after.
Class 4: Illuminated advertisements on business premises
Class 4 permits adverts with illuminated
letters on a non-illuminated background provided:
- there is no intermittent light source, moving feature,
animation or exposed cold cathode tubing;
- must consist of one fascia with one protecting sign at right
angles on the wall with the shop window;
- must be at least 2.5 metres above ground level at it's lowest
point;
- the facia panel must not project more than 0.25 metres from the
wall;
- if a projecting sign, this must not exceed 0.25 metres
between the two sides,
- class 4 does not include any adverts in a Conservation
Area.
- Class 4(A) permits internally or halo
illuminated adverts on premises within a retail park but only on a
frontage which faces or overlooks a communal car park. A projecting
sign on these premises must not exceed 1sqm, project more than 1
metre from the wall or be more than 1.5 metre deep.
- Class 4(B) permits internally or 'halo'
illuminated adverts on other business premises if they relate
wholly the business conducted. A projecting sign must not exceed
0.75sqm in area, project more than 1 metre, exceed two thirds of
the width of the pavement below it or be more than one sixth of the
frontage measured to the top of the advertisement. Maximum levels
for luminence can be applied if challenged.
Class 5: other advertisements on business premises
Class 5 gives consent for the usual signs
you see on business premises but they must only refer to the
business and the goods for sale at the premises. These signs must
not have letters over 0.75 metres in height or be more than 4.6
metres above ground level. They must not be above the level of any
first floor window in the wall where the advertisement situated and
only signs for medical services can be illuminated under this
class. For shops, an advertisement may be displayed only on walls
that have shop windows. Apart from that there are no restrictions
on number.
Class 6: advertisements on forecourts of business premises
Class 6 gives consent to display adverts
referring to the business, on forecourts such as the area in front
of a newsagent's shop, the pump area of a petrol filling station or
a terrace in front of a café. A forecourt does not include areas of
pavement forming part of the highway, which means that 'A' boards
on pavements in the highway are not permitted by this section.
Any of these adverts must be at ground level
and the total area for all these adverts on a forecourt must not
exceed 4.5sqm. A building with two forecourt frontages can have up
to 4.5sqm of adverts on each frontage. Forecourt advertisements
must not be illuminated.
Class 7: flag advertisements
- Class 7(A) Permits one advertisement flag on
one flagpole, fixed upright on the roof of a building. There is no
height limit for this but the flag itself must not exceed 2sqm in
area and may only have the name or trade mark of the building
occupants. Flags are not permitted to advertise products, unless
there is specific consent.
- Class 7(B) permits the display of advertising
flags on housing development sites and where new houses remain
available for sale. The rules for class 7(B) are that each flag
must be on a single vertical flagpole. There may be one flag on a
site with up to 10 houses and two flags on a site with between 11
to 100 houses, over 100 homes may have three flags. Each flagpole
must not exceed 4.6 metres and they must be removed within one year
of completion.
Class 8: poster hoardings around temporary construction
sites
Class 8 permits the display, for three years
only, of poster hoardings used to screen construction sites during
construction. This consent is limited to land for commercial
development, not any residential development sites.
Not allowed until three months before
commencement, they may not be more than 3.1 metres high or 12.1
metres long each. They are only allowed for three years and the
advertiser must notify us at least 14 days before display quoting
the planning permission for the site. There may however be a
reasonable level of illumination.
Class 9: four-sheet poster panels displayed on purpose designed
highway structures
Class 9 enables the smallest standard size
of poster panel (known as four-sheet) to be displayed on structures
in the highway with our approval under the Highway Act 1980
(section 115E). The rules for class 9 are that the structure, such
as a bus shelter or kiosk must be purpose designed for displaying
this size of poster panel and it must not exceed 2.16sqm in area.
No illumination is permitted. This exclude bill posting.
Class 10: Neighbourhood Watch Signs
Class 10 allows for Neighbourhood Watch and
similar signs provided the signs are not over 0.2sqm, no higher
than 3.6 metres above ground level but if the signs are in the
highway you must obtain road traffic permission. If the scheme
ceases to operate, the sign must be removed within 14 days.
Class 11: directional advertisements
Class 11 permits housebuilders to put up
temporary directional signs for new development. The rules are that
signs must not exceed 0.15sqm or be above 4.6 metres high.
Lettering must be between 40 mm and 250 mm high, no reflective
material should be used and it must not look like a traffic
sign.
The sign can be near to but not in the
highway and should not be within 50 metres of an official traffic
sign facing in the same direction. No sign may be more than two
miles from the site entrance. 14 days before any sign is put up the
local planning authority must be told where it is to be displayed
and no sign may be displayed two years after development is
completed.
Class 12: advertisements displayed inside buildings
Class 12 permits advertisements to be
displayed inside a building if they are illuminated like a sign
inside a chemists window.
Class l3: sites used for displaying advertisements on 1st April
1974
This class allows these signs to remain but
does not permit a change to the extent of the use of the site.
Class 14: advertisements displayed after the expiry of express
consent
This is a technical approval to allow signs
with temporary consent to stay in position unless we seek their
removal. Express permissions usually have consent to stay for only
five years so this class allows them to stay until specifically
challenged.
This webpage was updated on
1/3/2008