Advertisement Of Applications

Applicants for the following must advertise their applications in the prescribed manner:

new premises licence
provisional statement
to vary a premises licence
new club premises certificate
to vary a club premises certificate

Display of Notices

A notice must be displayed at or on the premises
a. A notice must be placed prominently at or on the premises to which the application relates where it can be conveniently read from the exterior of the premises and in the case of a premises covering an area of more than fifty metres square, a further notice in the same form and subject to the same requirements every fifty metres along the external perimeter of the premises abutting any highway

b. The notice must be:
i. of a size equal or larger than A4
ii. of a pale blue colour
iii. printed legibly in black ink or typed in black in a font of a size equal to or larger than 16

c. The notice must be so displayed for a period of no less than 28 consecutive days starting on the day after the day on which the application was given to the relevant licensing authority
A notice must also be displayed in a local newspaper
A notice must be published in a local newspaper circulating in the vicinity of the premises on at least one occasion during the period of ten working days starting on the day after the day on which the application was given to the relevant licensing authority.
The following list of newspapers can be used as a guide:

Kentish Express (Ashford edition)
Kentish Express (Romney Marsh edition)
Kentish Express (Tenterden edition)

If a dispute arises, the onus is on the applicant to show that the notice was circulated in the appropriate area. Therefore it is advisable to check with the relevant publication before placing the notice to ensure their distribution covers the vicinity of the premises. A copy of the notice must be sent to the council following publication.

The blue notice and the newspaper advertisement should not be posted, until the Licensing Authority have confirmed receipt of the application, and have notified the applicant of the relevant dates for representations.

Content of Notices

In all cases both the above notices should contain:

a. the name of the applicant or club

b. the postal address of the premises or club premises, if any, or if there is no postal address for the premises a description of those premises sufficient to enable the location and extent of the premises or club premises to be identified;

c. notice that the register of licences held by Ashford Borough Council is kept at the Civic Centre, Tannery Lane, Ashford, Kent TN23 1PL (where it may be inspected in the normal office hours of the Council)

d. the date by which an interested party or responsible authority may make representations to the relevant licensing authority

e. a statement that representations shall be made in writing to Ashford Borough Council, Civic Centre, Tannery Lane, Ashford, Kent TN23 1PL

f. a statement that it is an offence knowingly or recklessly to make a false statement in connection with an application and the maximum fine for which a person is liable on summary conviction for the offence
In the case of an application for a new premises licence or new club premises certificate.
Both the above notices shall also contain a statement of the relevant licensable activities or relevant qualifying club activities as the case may require which it is proposed will be carried on or from the premises. The times and days of the relevant licensable activities, and any seasonal variations that may be required.
In the case of an application for a provisional statement.
Both the above notices shall also state that representations are restricted after the issue of a provisional statement; and where known, may state the relevant licensable activities which it is proposed will be carried on or from the premises.
In the case of an application to vary a premises licence or a club premises certificate.
Both the above notices shall also briefly describe the proposed variation.