Step 4 – Create the Logo and Branding for your Business

Now the fun part. Your logo has the power to do so much more than simply make your business look professional. It can tell a customer about the industry you serve and the products you sell. A good logo can also convey the personality of your brand, which in turn can build a customer's emotional attachment to your business – important for retaining loyal customers.

Your business values, style of communication, and intended audience can also be communicated in a glance with the right logo, and if these elements are not visible your business may be missing valuable opportunities.

Tip: Once you have a name, logo, brand and your business model, it could be worth looking into copyright and intellectual property to protect your business idea and brand.

What do you need to consider when making your logo? Forbes has some helpful tips here.