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Ashford Borough Council Parking Charter

Our commitment is to provide a parking service that is helpful, fair but firm while working towards achieving excellence.

To be helpful

  • We will work with Kent County Council to mark streets and car parks as clearly as possible to show where you can and cannot park.
  • Civil enforcement officers will give advice on parking and how to park safely within the restrictions.
  • All staff will treat customers with respect and courtesy and will expect the same in return.


  • We will explain and communicate the parking rules.
  • Where possible, we will photograph parking contraventions to support the issue of a penalty charge notice. Our officers also wear Body worn cameras.
  • We will regularly monitor traffic signs and road markings to help motorists parking throughout the borough.


  • We will take consistent enforcement action to deter inconsiderate parking.
  • We will pursue people who try and evade penalty charges to recover debt owed to the Council.
  • We will work with the police to prevent crime and anti-social behaviour and to protect our civil enforcement officers from abuse and violence.

Best possible service

  • We will reply as quickly as possible to representations against penalty charge notices, whilst properly investigating motorists' comments
  • We will aim to get penalty charge notices right first time using accurate "hand-held" technology
  • We will take every opportunity to develop on-line services to improve customer access to information

Civil Enforcement Officers will adopt a helpful attitude and a consistent approach to enforcement in order to encourage lawful and considerate parking. Our customer promise is that we will always:

  • Be professional, fair and courteous.
  • Be polite, calm and understanding.
  • Be open and honest.
  • Offer advice on the appeals procedure if requested.

Objectives of parking control

The Council's parking control objectives are to:

  • Minimise the use of vehicles in the busiest and congested areas at what experience and research shows to be the most appropriate times.
  • At the same time provide sufficient short-stay parking facilities to support shops/commercial organisations and leisure activities, thereby underpinning social and economic life.
  • Safeguard the needs and requirements of residents, visitors, businesses and other organisations.
  • Improve traffic conditions.
  • Preserve and improve the infrastructure and the general environment.
  • Increase and improve pedestrian and cyclist mobility
  • Regulate and control parking both on and off street.

To achieve excellence

  • We will respond to all enquiries promptly.
  • We will be clear and concise in our explanations and always use plain English.
  • We will regularly review communication to improve access to parking information.
  • We will review our policies and guides regularly
  • We will review our parking services regularly to see how they can be improved, whilst also taking account of resource constraints.