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Netflix and Ashford Borough Council team up to raise awareness for CALM

Published: 19/01/2022
Ricky Gervais and his dog beside a bench to promote Netflix Hope is everything campaign

AFTER LIFE is renowned for its scenes showing Ricky Gervais’s leading character, Tony, on a bench at his local churchyard, as he continues to grieve for his wife Lisa, played by Kerry Godliman. The bench serves as a place for Tony to reflect, share, listen and, ultimately, to grow and find hope for the future. Now, to mark the launch of the final series of much-loved series of AFTER LIFE, Netflix has donated 25 benches to local councils around the UK at points of interest to create a space for communities to visit.

The benches have been commissioned alongside suicide prevention charity Campaign Against Living Miserably (CALM) - who offer help, advice and information to anyone who is struggling or in crisis. Those who visit a bench will be able to access resources from CALM via a unique QR code with the wording “Life can be tough, but there’s always hope. Campaign Against Living Miserably (CALM) is by your side”, and online by visiting CALM online.

The benches can be found from 14th January 2022 right across the UK in locations including Ashford's Victoria Park, Bath, Birmingham, Glasgow, Liverpool, Taunton and Surrey Heath. They are each inscribed with a quote from AFTER LIFE season 3, “Hope is Everything”, and a plaque with “This bench is donated by Netflix to commemorate Ricky Gervais' 'After Life'.”

Netflix banner for TV show After Life which reads: Hope is Everything. A list of locations across the UK that will have a bench to raise awareness for suicide prevention charity Campaign Against Living Miserably (CALM)

Ricky Gervais said: We hope the benches will create a lasting legacy for After Life, as well as become a place for people to visit, and we are thrilled to be associated with CALM and the great work they do.”

Simon Gunning, CEO, CALM said: “Park benches provide opportunities to reflect, talk to someone, sit shoulder to shoulder with someone and get things off your chest. That is why we’re delighted to team up with Netflix to put benches in parks across the country - inscribed with that crucial line from the show, “Hope is everything” - to help people have those conversations and to show it’s normal to have those feelings.”

AFTER LIFE is a Netflix original series from Derek Productions. The series is created, written and directed by Ricky Gervais. Ricky Gervais and Duncan Hayes are executive producers. Season 3 is the final season.

Press release courtesy of Netflix