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Our Values

Banner reading: Ambitious Creative and Trustworthy - acting on behalf of our community

Our values are the principles that guide our internal conduct as well as our relationship with customers, partners and stakeholders. Our values reflect our commercial and innovative approaches to serving the residents of our borough.

Our values sit behind our competency framework. Our strapline accompanying these behaviours is `Acting on behalf of our Community`. We recognise these as ACT (Ambitious, Creative, Trustworthy).

A (Ambitious): We are committed to achieving the best possible standards. We constantly seek new opportunities and solutions.

C (Creative): We encourage exploring imaginative solutions to problems. We strive to learn new techniques to be agile and flexible in order to deliver services in different ways.

T (Trustworthy): We are honest, reliable and transparent.We ensure that our commitments are delivered whilst working confidentially and with integrity.